GO GET WILL
DOT COM
Screen Sauce.
For your eye buds.
All about the Sauce
•
All about the Drizzle
•
All about the Syrup
•
All about the Crunch
•
All about the Bubbly
•
All about the Sauce • All about the Drizzle • All about the Syrup • All about the Crunch • All about the Bubbly •
Will Campbell is a commercial food director who specializes in transforming food into a captivating visual experience that goes beyond just looking delicious. His expertly crafted images are so mouthwatering, viewers will feel compelled to reach into the screen and take a bite. With an exceptional eye for detail, Will brings a unique blend of creativity and precision to every project, crafting innovative food concepts that perfectly balance culinary artistry, polish, and impactful presentation.
SIDES ARE EXTRA.
ABOUT
WILL
I am an award-winning director and the founder of Scholar Studios.
With extensive experience as a commercial food director, I’ve perfected the art of elevating food experiences by focusing on both flavor and presentation. My approach is all about highlighting the most delicious and crave-worthy aspects of every shot, ensuring that each one is not only premium but also indulgent and unforgettable. I have a deep understanding of the delicate balance between authentic representation, hunger-inducing creativity, and commercial appeal, ensuring that every plate resonates with viewers while staying true to the brand’s integrity and authenticity.
Whether I’m in the director’s chair overseeing large-scale productions or getting hands-on with macro shots dripping with taste appeal, I’m dedicated to crafting food that is as visually captivating as it is irresistibly delicious.
I am passionate about crafting dynamic content with a design-driven narrative, and my technical expertise ensures meticulous execution from start to finish. With a culinary background combined with graphic filmmaking, I understand the psychology of viewers and bring out the best in what’s on screen.
As a writer/director, my work has been featured at film festivals across the country, including a premiere at Sundance.
I’ve created stories and films for clients globally, with recent collaborations including brands such as Facebook, AT&T, Apple, Samsung, Google, Nike, McDonald’s, and Acura. As the founder of SCHOLAR, my leadership and experience have been key to its growth and success.
Recent accolades include Cannes Gold and Silver Lions, as well as AICP and One Show Gold.
